Entrepreneurs • Politicians • CEOs • Sports Personalities • Startup Founders • Business Leaders • Senior Professionals •
WHY IT MATTERS
Your reputation is being built
every day. By someone.
84% of decision-makers research you online before they meet you. What they find in those first 60 seconds determines whether they trust you, choose you, or move on. Personal branding is not self-promotion — it is strategic control of your most valuable asset.
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First impressions happen online now
Before any meeting, call, or introduction — your audience has already Googled you, checked your LinkedIn, and formed an opinion. Without a structured personal brand, that opinion is formed by accident, not strategy.
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Your brand outlasts any single role or business
Organisations change. Titles change. Industries change. But your personal brand is the one asset that compounds across every career move, every venture, and every new chapter you enter.
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Sri Lanka's leaders need this now
The Sri Lankan market has no dedicated personal branding service. Until now, leaders have had to look overseas or go without. SBS changes that — bringing certified, structured brand strategy to Sri Lanka's leaders for the first time.
LED BY
The Strategist
Behind the Brand
I'm Chamikara Senarathna — engineer turned entrepreneur, serial founder, and Sri Lanka's only Certified Brand Strategist offering a dedicated personal branding practice. I built my first company in 2013 and have since launched six ventures operating across four countries. That journey taught me one thing above everything else: the personal brand behind the business is the most leveraged asset a leader can build.
CREDENTIAL
SLIM Certified Brand Strategist
Sri Lanka Institute of Marketing (SLIM) · The highest available brand strategy credential in Sri Lanka
Operations across 4 countries
OUR METHODOLOGY
The SBS Brand
Identity Architecture™
A structured five-phase programme developed from an internationally benchmarked personal branding methodology and adapted specifically for the Sri Lankan market.
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Discovery & Audit
A comprehensive assessment of your current brand — what you project, what your audience perceives, and the gap between the two. We audit your digital presence, social profiles, search results, and existing content.
Strategy & Positioning
We define who you are, who you serve, and what makes your perspective unique. This produces your positioning statement, core narrative, and the brand architecture everything else is built on.
Identity Development
Your brand translated into every touchpoint — professional bio, LinkedIn optimisation, personal statement, elevator pitch, speaking bio, and visual identity guidance.
Content & Visibility
A 90-day content strategy and thought leadership plan that positions you as the go-to authority in your field. Includes social media content architecture, article frameworks, and media opportunity identification.
Management & Growth
Ongoing brand management for clients who want a continuous strategic partner. Quarterly reviews, reputation monitoring, crisis preparedness, and new platform strategy as your profile grows.
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Choose Your
Brand Journey
INVESTMENT
Every package is delivered personally by Chamikara Senarathna. Available in English or Sinhala. Online and in-person sessions available.
Built for Sri Lanka's
Most Visible Leaders
WHO IT'S FOR
Politicians
Manage your public narrative, voter trust, and media presence with a strategic framework built for high-stakes visibility.
Startup Founders
Attract investors, talent, and media attention through a founder brand that makes your startup's story impossible to ignore.
Sports Personalities
Unlock sponsorships, media opportunities, and post-career commercial potential through a professionally built personal brand.
Senior Professionals
Establish niche authority, accelerate your career trajectory, and build the visibility that brings opportunities to you.
CEOs & Business Leaders
Build the industry authority and executive presence that amplifies your company's credibility and opens strategic doors.
Emerging Leaders
Start your leadership journey with a clear, strategic personal brand foundation that positions you for long-term success.
Start with a Free
Discovery Session
FREE · NO OBLIGATION · 30 MINUTES
A 30-minute brand audit call. We assess your current brand, identify the gaps, and recommend the right path forward — at no cost.
Or email: info@bizlk.biz
Tel: +94 71 758 1659
Frequently
Asked Questions
QUESTIONS
What makes SBS Personal Branding different from a social media agency?
A social media agency manages your content. SBS Personal Branding builds the strategic foundation that makes all your content work — your positioning, your narrative, your audience architecture. We start with strategy. Execution follows strategy, not the other way around.
How long does the programme take?
The Signature Brand package takes 4–6 weeks. The Executive Brand package takes 8–12 weeks. Authority Brand is an ongoing monthly retainer. The Brand Accelerator for startup founders can be completed in 3–4 weeks.
Is this available in Sinhala?
Yes. All packages are available in English or Sinhala. Sessions can be conducted in your preferred language, and deliverables can be produced in either language.
Can sessions be conducted online?
Yes. All sessions can be conducted via Google Meet or Zoom. We also offer in-person sessions at our Colombo office for clients who prefer face-to-face meetings.
What do I get at the end of the programme?
Every client receives a complete Brand Playbook — a comprehensive document containing your positioning statement, brand narrative, content strategy, identity guidelines, LinkedIn optimisation, and a 90-day action plan. This is your personal brand operating manual.
What is the Discovery Session and is it really free?
Yes, completely free and with no obligation. In 30 minutes, we review your current brand presence, identify the most critical gaps, and give you 3 immediate actions you can take — whether or not you engage our services. Book via WhatsApp at +94 71 758 1659.